Fortune in Francs

About Me

Hi, I’m Alex!

I’m that rare species who is:

  1. A woman with kids in my late 30s
  2. A visible minority who doesn’t speak French or German as a native language
  3. A “spitzenverdiener” – or a “top earner” – I earned more than 200k a year, more than my husband.

Yeah, that’s right, we actually exist.

On top of that, I:

4. Am super, super frugal; but

5. Like really nice things.

Since this year I’ve scaled back on work, but I’m still here to ensure my long-term financial stability, my family’s long-term wealth, and live in pursuit of the best life possible. This blog is my way of keeping myself accountable and documenting how it goes.

Join me in my journey!

About

Guiding Swiss Families to Wealth

Fortune in Francs is run by a Swiss-based family who shares practical, no-jargon strategies to grow wealth, enjoy life here, and still sleep well at night.

Our story
A clean, modern home office corner in a Swiss apartment, viewed without any people, featuring a slim wooden desk against a large window that reveals a soft-focus view of distant Alps and tiled rooftops. On the desk, an open laptop displays a simple household budget spreadsheet, next to a tidy stack of labeled folders reading “Savings,” “Pillar 3a,” and “Insurance” in discrete print. A small pot containing a green Swiss-style houseplant adds freshness. Early evening golden light floods the room, creating warm reflections on the laptop screen and desk surface. Photographic realism, eye-level composition, moderate depth of field, and a calm, professional mood emphasizing organized family finances and the Swiss concept of long-term stability.

Meet Us

An organized wealth-building vision board laid out on a minimalist white desk, no people present, featuring printouts of Swiss mountain chalets, lakeside apartments, and a simple bar chart trending upward, all neatly pinned to a neutral cork board. Beside it lies a closed dark-blue leather planner embossed with a subtle Swiss cross, a silver fountain pen, and a small stack of neatly arranged Swiss franc notes. Soft afternoon light filters in from the left, casting clean, defined shadows and a warm professional glow. Shot from a slightly elevated angle with balanced composition and photographic realism, the mood is aspirational yet grounded, symbolizing long-term family wealth strategies and the “good life” in Switzerland without feeling flashy or excessive.

Aarav Sharma

A clean, modern home office corner in a Swiss apartment, viewed without any people, featuring a slim wooden desk against a large window that reveals a soft-focus view of distant Alps and tiled rooftops. On the desk, an open laptop displays a simple household budget spreadsheet, next to a tidy stack of labeled folders reading “Savings,” “Pillar 3a,” and “Insurance” in discrete print. A small pot containing a green Swiss-style houseplant adds freshness. Early evening golden light floods the room, creating warm reflections on the laptop screen and desk surface. Photographic realism, eye-level composition, moderate depth of field, and a calm, professional mood emphasizing organized family finances and the Swiss concept of long-term stability.

Mateo García

An organized wealth-building vision board laid out on a minimalist white desk, no people present, featuring printouts of Swiss mountain chalets, lakeside apartments, and a simple bar chart trending upward, all neatly pinned to a neutral cork board. Beside it lies a closed dark-blue leather planner embossed with a subtle Swiss cross, a silver fountain pen, and a small stack of neatly arranged Swiss franc notes. Soft afternoon light filters in from the left, casting clean, defined shadows and a warm professional glow. Shot from a slightly elevated angle with balanced composition and photographic realism, the mood is aspirational yet grounded, symbolizing long-term family wealth strategies and the “good life” in Switzerland without feeling flashy or excessive.

Zuri Ndlovu

About

How to Use This Blog

Use our articles as education and inspiration, not personal financial advice; always check Swiss tax, pension, and legal rules with qualified professionals.

Read disclaimer
A clean, modern home office corner in a Swiss apartment, viewed without any people, featuring a slim wooden desk against a large window that reveals a soft-focus view of distant Alps and tiled rooftops. On the desk, an open laptop displays a simple household budget spreadsheet, next to a tidy stack of labeled folders reading “Savings,” “Pillar 3a,” and “Insurance” in discrete print. A small pot containing a green Swiss-style houseplant adds freshness. Early evening golden light floods the room, creating warm reflections on the laptop screen and desk surface. Photographic realism, eye-level composition, moderate depth of field, and a calm, professional mood emphasizing organized family finances and the Swiss concept of long-term stability.